Sunday, January 6, 2008
Edwards Update (January 6, 2008)
Edwards was perhaps one of the biggest surprises at the Iowa Caucus. He hauled in 29.8% and pushed Hillary Clinton all the way down to third place. Edwards may have done more damage to Clinton then Obama's victory did as the two were constantly battling during previous debates. It appears now that the Democratic seat will be a fierce battle between these three candidates. With Obama and Edwards both surging forward and Clinton falling backwards, the New Hampshire Primary will be an interesting forum for reactions and strategic changes.
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Yes, Edward's performance in Iowa was a surprise, especially since his earlier poll ratings were so much lower. I think Edwards success had to do with his message, propagated by the media. During much of November and December, Edwards attacked the "greedy big business" in America through television ads; during that time, his poll ratings in Iowa fell. Consequently, Edward's began to change his major message in mid-December and started speaking about the "struggling middle class" and the "forgotten man" in America, afterwhich his poll ratings surged. Edward's turnaround in Iowa is further proof that Americans tend to prefer a more optimistic message and dislike attacks on nearly any group, particularly business.
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